Education for Any Lifestyle
YEARS
2024 - Present
INDUSTRY
Higher Education
SCOPE OF WORK
Brand Strategy / Brand Voice Development / Digital Marketing / Growth Strategy / SEO / Social Media
The #1 university in the U.S. for innovation, ASU Online wanted to find new ways to increase enrollment, raise awareness of its diverse programs, and stand out in a very crowded digital education landscape. The goal was to make higher education feel approachable, relevant, and engaging, while reaching new prospective student demographics who might be considering earning their degree for the first time.
THE CHALLENGE
We developed monthly editorial social calendars with social-first concepts at the core, focusing on connecting directly with prospective learners by aligning messaging with trending topics, aspirational student stories, and program highlights.
Content included static graphics and vertical videos optimized for social channels, highlighting specific programs, student outcomes, and timely educational topics. Every piece was designed to feel native to the platform, inviting interaction, exploration, and a sense of belonging for future students. The creative approach balanced aspirational storytelling with practical information, making higher education feel approachable and achievable.
THE STRATEGY
By crafting on-trend social content to inspire and educate new and returning students on the benefits of online education, we positioned ASU Online as a flexible, reputable, and approachable choice for lifelong learners who are ready to earn their degree.
THE IMPACT
311%
increase in conversions YOY
15%
increase in Instagram followers
