Elevating Print Through Precision Messaging
YEARS
2023 - 2025
INDUSTRY
Commercial Printing & Graphic Communications (B2B Technology)
SCOPE OF WORK
Brand Strategy / Brand Voice Development / Campaign Management / Digital Marketing / Growth Strategy / Social Media / Event Marketing
THE CHALLENGE
Ricoh Graphic Communications needed to engage graphic designers, print service providers, and marketing teams while clearly communicating how its technology improves workflow efficiency and output quality. The challenge was translating complex print innovation into messaging that was authoritative, accessible, and reinforced Ricoh’s leadership in a competitive industry.
We crafted strategic, copy-led social content designed to position Ricoh as a trusted thought leader in the print and graphic communications space. Messaging focused on practical applications, thought leadership, actionable insights for print professionals, and real-world impact—all aligned with Ricoh’s professional, solutions-driven voice. Every post was developed with clarity and credibility at the forefront, ensuring consistency across channels.
THE STRATEGY
Beyond content creation, we provided real-time social media management and posting to ensure Ricoh remained active and responsive within industry conversations. By maintaining a steady cadence and aligning messaging with timely developments in the print space, we strengthened brand authority, reinforced trust with B2B audiences, and supported sustained engagement with key stakeholders.
THE IMPACT
11.6%
increase in engagement rates YOY and MOM
240%
increase in engagements between 2023 and 2025
